With all of the pressures successful business leaders have today, none is more urgent or challenging than learning the ability to execute strategy.
While larger businesses have the luxury of budgets and resources to meet this challenge, it s the small and midsized businesses that now have a tremendous opportunity to level the playing field, leapfrog the expensive, outdated approaches of the past, and attack the challenge of execution in a revolutionary way.
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.
Originally published in 1984, this legendary guide to the leadership wisdom of Mary Kay Ash has been revised, updated, and expanded for the modern business environment and today’s entrepreneur.
It was Mary Kay’s goal in 1963 to build an organization that was guided by the Golden Rule and dedicated to giving women unlimited opportunities for success. She considered caring and kindness to be the building blocks of a highly motivated workforce—and the forty-five year success story that is Mary Kay Inc. has proven her right. Packed with timeless and proven principles, this new edition includes inspiring data from some of the company’s top independent salespeople worldwide, and a new foreword by Mary Kay’s grandson, also a company executive. For entrepreneurs, The Mary Kay Way offers unlimited inspiration. For anyone at all who wants to succeed in business, The Mary Kay Way presents real, effective, proven success principles that are equally effective in life.
Are you eager to make a change but unsure what's next?
Organizing works when you know where you're going but don't know how to get there. But sometimes organizing isn't enough. When you're eager to make a change in your life, but you are unsure of your new destination, you need to SHED.
Expert organizer and New York Times bestselling author Julie Morgenstern has developed the four-step SHED plan to help you get unstuck from the defunct, obsolete objects and obligations preventing you from living a richer, more meaningful life. SHED picks up where other organizing processes leave off -- helping you purge the physical and behavioral clutter holding you back so you can finally create real change in your life.
In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Competitive advantage in business today is being defined by the winners and losers in the war for talent: hiring and retaining the best and the brightest are what market leadership is all about. What If? delivers a highly creative and innovative new way to explore the issues that dominate today's multicultural, multiethnic workplace. To the 25 witty yet inspiring stories in this collection, Robbins has added tips and suggestions for putting these key learnings into action, and questions and an exercise at the end of each chapter to help readers further explore each topic. Combined, What If? offers a powerful lens into the human experience.
Addresses listening as the key to effective communication. Presents easy-to-apply skills that will help readers to communicate more effectively with customers/clients/co-workers/and bosses across gender, cultural, and generational differences. Teaches readers how to identify their own and others learning and workplace behavioral styles, which fosters greater teamwork and understanding in the workplace and thereby reduces stress. Includes exercises and Q/A.
