Trust is dead. Now what? If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
World renowned negotiator and Wharton Professor Stuart Diamond believes that the negotiation seems to have succumbed to the dogma of win-win. But win-win--and in fact any rigid stance to negotiation--is flawed. Sometimes, the point is to lose--in order to gain what you want another time. Sometimes it pays to trade favors of unequal value--not everything is about dollars and cents. The point is to define your goals, and meet them--whatever those goals are.
As Diamond makes clear, negotiation is a part of life--it is the basic process of interaction. And most of us are terrible at it. Negotiation experts tell people negotiations should be, or can be, rational. Bunk! People get scared, angry, vengeful, fearful and irrational. That is how real life plays out. You have to be able to deal with the unpredictable.
In a book that shows how negotiation plays out in the real world, Stuart Diamond offers a powerful toolkit on how to get more in any situation. He talks about being incremental instead of going for the fences; about the fact that people are the single most important element in a negotiation. Miscommunication, he says, is the biggest cause of a negotiation breakdown. He suggests a tool that can overcome even the hardest bargainer--using their own standards and policies against them. Diamond talks about intangible elements that can be traded off in a negotiation, how emotions can undermine the quality of any negotiation, and creative ways to break impasses. He looks at how we can negotiate better at work and in our careers, in our relationships with our kids, and in our everyday lives.
Negotiation is part of the fabric of our lives--we don't have the option of sitting on the sidelines, and letting others run roughshod over our careers and our lives. Stuart Diamond shows us how to achieve what we want--how to get more--whether we are negotiating the cost of a new car with a dealership, or negotiating with a troublesome teen over his or her homework.
A strategic approach to creating job security in today’s economy, fully revised to address consumers’ anxieties and provide a solid plan to gain control of their fears and careers.
Remember when workers stayed with one company until retirement? Well, the rules have changed. There’s a different type of job security in today’s work world, and you get it by taking control of and actively managing your career. Executive careermanagement consultant Pam Lassiter teaches the five best strategies for achieving long-term work success, from marketing yourself while benefiting others to creating new jobs rather than looking for traditional ones. Lassiter’s proven advice will show you how to stay competitive and surpass your professional goals.
Your Body at Work is a guide to seeing past the words that fill the hallways, conference rooms, and e-mails of your workplace, and to deciphering the hidden meanings that lie behind them. Through real-life examples from the world of business, and with background from the science of communication, you’ll learn to sight-read colleagues and use your own body language to your best advantage. You’ll find out:
How a co-worker’s hands, much more than her words, tell you how she felt about your presentation
Why gestures at a meeting are more memorable than words
When a shrug of the shoulders can mean the difference between “job well done” and “job could be better”
How to train a nosy boss to back off—without uttering a single word
What your shoes and your hair may be saying about your commitment to the job
Why you’ll find more smiley-face stickers in cubicles than in corner offices
David Givens has been a consultant to some of the biggest companies in the United States. With his expertise, he’ll help you look past the words so you can really read your workplace.
Nick Friedman and Omar Soliman started the multimillion-dollar franchise College Hunks Hauling Junk when they were just twenty two, and they’ve been having the time of their lives ever since. What’s their secret?
That's just it--there isn't one. There's no fancy software or complicated business schemes. No outside investors or quirky market niche. They just followed 10 common-sense commandments to building a straightforward, fun, and successful business that does a simple job well. Anyone can understand it, and anyone can do it.
From one of the leading experts in viral and social marketing-market your business effectively to today's customers
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, found that most networking advice books assume that to succeed you have to become an extrovert. Or at least learn how to fake it. Not at all. There is another way.
This book shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them.
But it is! Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity—a notion readers can now embrace.
Over decades of consulting with corporations and the people who run them and 30 years teaching MBA students the nuances of organisational power, Jeffrey Pfeffer has watched numerous people suffer career reversals even as others prevail despite the odds. The most common mistake: most of us don't have a realistic understanding of what makes some people more successful than others. We tend to subscribe to the just world phenomenon, believing that life is fair, rendering us unprepared for the challenges and competition of the real world. Now, Pfeffer brings decades of research and incredible insights to a wide audience. Brimming with counterintuitive advice, numerous examples from a variety of countries, and surprising but research-based findings, his groundbreaking guide reveals the strategies and tactics that separate the winners from the losers. Power, he argues, is a force that can be used and harnessed for individual gain, but also for the benefit of organisations and society. Power, however, cannot be learned from those in charge - their advice often puts a rosy spin on their ascent and focuses on what should have worked, rather than what did. Instead, he reveals the actual paths to power and career success. Iconoclastic and grounded in the realpolitik of human interaction, "Power" is an essential organisational survival manual and a new standard in the field of leadership and management.
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action
Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.
Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.
Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
Focuses on content development methodologies that are not only fundamental but will move people to action
Upends the usual paradigm by making the audience the hero and the presenter the mentor
Shows how to use story techniques of conflict and resolution
Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
“Your only job is to help your players be better.” That single idea had a huge impact on Tony Dungy when he heard it from one of his earliest mentors, and it led him to develop the successful leadership style so admired by players and coaches throughout the NFL. Now, a storied career and a Super Bowl victory later, Tony Dungy is sharing his unique leadership philosophy with you. In The Mentor Leader, Tony reveals what propelled him to the top of his profession and shows how you can apply the same approach to virtually any area of your life. In the process, you’ll learn the seven keys of mentoring leadership—and why they’re so effective; why mentor leadership brings out the best in people; how a mentor leader recovers from mistakes and handles team discipline; and the secret to getting people to follow you and do their best for you without intimidation tactics. As a son, a football player, and a winning coach, Tony has always learned from others on his path to success. Now you can learn to succeed for your team, family, or organization while living out your values—by becoming a mentor leader.
A fresh look at what it means to lead from two of the biggest names in leadership
In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, Kouzes and Posner reveal ten time-tested truths that show what every leader must know, the questions they must be prepared to answer, and the real-world issues they will likely face.
Based on thirty years of research, more than one million responses to Kouzes and Posner's leadership assessment, and the questions people most want leaders to answer
Explores the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance-leaders make a difference, credibility, values, trust, leading by example, heart, and more
Shows emerging leaders what they need to know to be effective; fans of The Leadership Challenge will find a dynamic new look at the real challenges leaders face today
Drawing from cases spanning three generations of leaders from around the world, this is a book leaders can use to do their real and necessary work-bringing about the essential changes that will renew organizations and communities.
