Yes! You Can Escape Your Job---If You Win the 10 Battles Required to Go Out On Your Own!
Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of whether you feel confident or afraid, your age, your family situation, your education, where you live, and how much time and money you have. You don’t have to tolerate a crummy job, lousy boss, long commute, tedious tasks, annoying co-workers, limited control over how you spend your day, no clear path to a promotion, worrying about the next round of layoffs, dealing with corporate scandals that have nothing to do with you, reporting to an executive team that you don’t like or trust---You can leave all this behind!
"Guerrilla Marketing Job Escape Plan" shows you how. It gives you practical, step-by-step advice about the ten battles you must fight to make the leap, and how to win them decisively, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business up with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs---people who have successfully made the leap---share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever. What are you waiting for? Start planning your escape right now!
One of the nation's biggest music labels briefly signed Taylor Swift to a contract but let her go because she didn't seem worth more than $15,000 a year. At least four book publishers passed on the first Harry Potter novel rather than pay J. K. Rowling a $5,000 advance. And the same pattern happens in nearly every business.
Anyone who recruits talent faces the same basic challenge, whether we work for a big company, a new start-up, a Hollywood studio, a hospital, or the Green Berets. We all wonder how to tell the really outstanding prospects from the ones who look great on paper but then fail on the job. Or, equally important, how to spot the ones who don't look so good on paper but might still deliver extraordinary performance.
Over the past few decades, technology has made recruiting in all fields vastly more sophisticated. Gut instincts have yielded to benchmarks. If we want elaborate dossiers on candidates, we can gather facts (and video) by the gigabyte. And yet the results are just as spotty as they were in the age of the rotary phone.
George Anders sought out the world's savviest talent judges to see what they do differently from the rest of us. He reveals how the U.S. Army finds soldiers with the character to be in Special Forces without asking them to fire a single bullet. He takes us to an elite basketball tournament in South Carolina, where the best scouts watch the game in a radically different way from the casual fan. He talks to researchers who are reinventing the process of hiring Fortune 500 CEOs.
Drawing on the best advice of these and other talent masters, Anders reveals powerful ideas you can apply to your own hiring.
Millions of employees parked in cubicles dream about starting their own businesses. And in today’s economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture?
As owner and co-founder of the award-winning It’sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It’s Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success.
The book strips away the usual dreamy calls to “pursue your passion,” supplying the kind of candid, real-world advice readers truly need.
Everyone recognizes leaders with “presence.” They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly?
Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone—regardless of position or personality—can strengthen their impact. Readers will learn how to build trust as the foundation for leadership, eschew perfectionism for authenticity, banish limiting thoughts and behaviors, and galvanize their team through visionary, inspiring communications.
Stellar technical knowledge, a strong work ethic, excellent presentation skills—none of these tangible traits puts people on the career fast track as readily as a compelling presence. Filled with profiles of leaders with powerful presence and the latest neuroleadership research translated into actionable habits, this authoritative guide puts a little-understood, but potentially game-changing, tool within everyone’s reach.
Solving the Leadership Jigsaw Puzzle. You have a key leadership job to fill. You want the very best person. What exactly does this really mean?
How often have you seen someone with great credentials and terrific buzz take an important job, but before long people are wondering “what exactly were we thinking?”
Getting the best person is less about finding an individual superstar and more about deeply understanding what your organization needs, the kind of person who will fit into your culture and bring the right experience and skills to get the job done.
Based on decades of experience at Spencer Stuart, the gold standard in executive search, Jim Citrin and Julie Daum cut through conventional wisdom and “rules of thumb,” whether the job that needs filling is that of CEO or a key leader in marketing, technology, finance, or human resources.
Landmark original research from the United States, the UK, Germany, France, and the Netherlands provides evidence for how an organization can diagnose its needs and decide on who is the right leader for a specific situation at a particular point in time, and whether an outsider or insider would best fit the bill.
Eye-opening case studies, including how the New York Public Library worked its way through the maze of pressures—rapidly changing technologies, diverse, demanding constituencies, changing demographics and economic forces—to find the president who could best carry on its mission in the twenty-first century; how Starwood Hotels assessed the value of experience versus potential in choosing a CEO; the person who failed in one circumstance but achieved extraordinary success in others.
Steering clear of the red herrings of age, experience, and ethnicity
Avoiding the biggest traps of leadership selection, such as “his charisma was intoxicating,” and “we thought we really knew him.”
In a competitive environment as challenging as today’s, the one difference, as Sheryl Sandberg, the COO of Facebook notes, “Between companies that change the world and those that don’t is having the right people.” You Need a Leader—Now What? is the must-have guide for navigating the terrain.
A unique book on the art and science of keyword research
Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.
Boasts detailed how-to information from one of the world's leading keyword research experts
Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page
Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results
Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts
Features case studies, examples, tutorials, tips, and previously undocumented techniques
No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
I read of a man who stood to speak At the funeral of a friend He referred to the dates on her tombstone From the beginning to the end
He noted that first came the date of her birth And spoke the following date with tears, But he said what mattered most of all Was the dash between those years.
In 1996, an announcer read Linda's Ellis's poem “The Dash” aloud on a syndicated radio program--and, to her surprise, it became an instant, meteoric success. Calls came in from people around the country eager to tell Linda how her words had touched their hearts. That was the beginning of an enduring phenomenon.
Live Your Dash captures and expands upon the theme of the original poem: It's not your birth or death that matters most, but how you spend each passing year. Linda shares her message of joy, hope, and positive energy through uplifting stories, essays, and poetry, along with tales of people who have been "touched by the dash," including Bob Dole, legendary football coach Lou Holtz, and American Idol winner David Cook. An inspiring look at life based on the fantastically successful poem.
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
