Now in its tenth edition, this classic book remains the complete business-writing reference for students and professionals alike.
Alphabetically organized and easy-to-use, its nearly 400 entries provide guidance for writing all the most common types of business documents and correspondence, from brochures, press releases, and résumés, to executive summaries, proposals, and reports.
Abundant, real-world sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using email. In addition, advice for organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. Up-to-date coverage of workplace technology gives users the latest advice on writing for the Web, designing Web pages, conducting Internet research, using software tools, and working with electronic documents.
This edition has been thoroughly revised to include expanded coverage of audience and context and reflects the impact that e-mail and technology have had on workplace communication. Comprehensive yet concise, The Business Writer’s Handbook remains the quick reference faithful users have come to appreciate.
Build your mental "muscles" to achieve any business goal
People with inborn talent may be good at what they do--but only the mentally tough reach the highest plateaus in their field. And here's the best news of all: mental toughness is something anyone can learn. Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal in you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series. Based on the vision of legendary basketball coach John Wooden, Selk's program is a simple as it is effective. But that doesn't mean it's easy. You have to put effort into your drive to success; it's the only way to build up your mental "muscles." So Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the kind can-do attitude and positive behavior that would make Coach Wooden proud. Executive Toughness outlines the three fundamentals for achieving any goal: ACCOUNTABILITY--admit to mistakes, correct them, and, most importantly, learn from them FOCUS--on your strengths, on winning, on reaching your goal ...for only 100 seconds per day OPTIMISM--don't just believe you can succeed, know you can succeed Executive Toughness takes you through the steps of making these critical behaviors part of your everyday routine. Practice your accountability, focus, and optimism, and you'll be on the path to attaining your goals; make them part of your mental "DNA," and there will be no turning back--ever. A complete regimen from a leading expert on developing the mindset for attaining goals, Executive Toughness is your workout for ultimate success in your career and in your life. Jason Selkthe author of 10-Minute Toughness, Director of Mental Training for the St. Louis Cardinals, and an executive coach.
Solving the Leadership Jigsaw Puzzle. You have a key leadership job to fill. You want the very best person. What exactly does this really mean?
How often have you seen someone with great credentials and terrific buzz take an important job, but before long people are wondering “what exactly were we thinking?”
Getting the best person is less about finding an individual superstar and more about deeply understanding what your organization needs, the kind of person who will fit into your culture and bring the right experience and skills to get the job done.
Based on decades of experience at Spencer Stuart, the gold standard in executive search, Jim Citrin and Julie Daum cut through conventional wisdom and “rules of thumb,” whether the job that needs filling is that of CEO or a key leader in marketing, technology, finance, or human resources.
Landmark original research from the United States, the UK, Germany, France, and the Netherlands provides evidence for how an organization can diagnose its needs and decide on who is the right leader for a specific situation at a particular point in time, and whether an outsider or insider would best fit the bill.
Eye-opening case studies, including how the New York Public Library worked its way through the maze of pressures—rapidly changing technologies, diverse, demanding constituencies, changing demographics and economic forces—to find the president who could best carry on its mission in the twenty-first century; how Starwood Hotels assessed the value of experience versus potential in choosing a CEO; the person who failed in one circumstance but achieved extraordinary success in others.
Steering clear of the red herrings of age, experience, and ethnicity
Avoiding the biggest traps of leadership selection, such as “his charisma was intoxicating,” and “we thought we really knew him.”
In a competitive environment as challenging as today’s, the one difference, as Sheryl Sandberg, the COO of Facebook notes, “Between companies that change the world and those that don’t is having the right people.” You Need a Leader—Now What? is the must-have guide for navigating the terrain.
A unique book on the art and science of keyword research
Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.
Boasts detailed how-to information from one of the world's leading keyword research experts
Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page
Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results
Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts
Features case studies, examples, tutorials, tips, and previously undocumented techniques
No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
The Little Gold Grammar Book is based on a simple but powerful observation: Individuals who develop outstanding grammar skills do so primarily by mastering a limited number of the most important grammar rules, which they use over and over again. What are these recurring rules? The answer to this question is the basis of this book. In addition to covering the basics of grammar, diction, and idioms, this book contains a 100-question grammar quiz, a collection of 50-plus word pairings (diction), a compilation of 200 idioms, and 30 multiple-choice problems to integrate key concepts. Special sections cover editing tips and punctuation, American English versus British English, and traditional writing versus digital writing.
A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization.
Julie Meehan is a Senior Manager in Deloitte's Pricing & Profitability Management Practice. She has over 10 years of experience in consulting focused on strategy development and operational improvement including profit enhancement through pricing. Mike Simonetto leads the Global Pricing and Profitability Management Practice for Deloitte Consulting as well as the Price and Profitability Management Integrated Market Offering for Deloitte & Touche LLP. His 17 years of consulting experience include pricing strategy, pricing execution, business process design, acquisition due diligence and integration, strategic sourcing, and new product development across a range of industries.
When developing a software application, a determination of requirements is extremely important, especially during initial concept development. Otherwise, you could end up developing a technology that is very interesting, but not useful to anyone—a “hammer looking for a nail.”
If you are a customer, you want to make sure that the requirements that you think you have are the same as those that your design team has identified. You want to confirm that you both are trying to reach the same goals.
Since each software development project is slightly different, it takes experience to know how to analyze a problem and develop a good set of requirements. This book contains a medley of case studies to help you get a better understanding of the range of requirements that should be considered. Examples include successes as well as some failures, from which you can learn vicariously.
